Bregal Responsible Investment Report 2018/2019
In exchange for offering high-quality e-bikes, e-cars and e-chargers, Greenstorm principally receives payment via hotel vouchers. These hotel vouchers as well as used e-bikes are sold via e-commerce channels across Europe. In addition to the ongoing geographic expansion, Greenstorm pursues various initiatives to grow its e-mobility offering in adjacent markets.
Material issues
Green tourism & healthy lifestyle
Employee culture & governance
"At the heart of Greenstorm’s business model is our desire to promote a green and active lifestyle. Our success has to go hand in hand with a positive impact on our communities and the environment."
Richard Hirschhuber
CEO – Greenstorm
Environmental impact
Greenstorm’s business model is centred around the rental and sale of a clean technology (e-bikes and e-cars).
In addition to its e-bike offering, Greenstorm also offers hotel owners the opportunity to acquire the right to use electric or hybrid vehicles to replace petrol or diesel vehicles.
The company estimates that the use of its Tesla vehicles placed with clients alone will reduce carbon emissions by more than 1,000 tCO2 per annum.
Employee culture and governance
Greenstorm is run by a tightly knit management team very focused on maintaining its positive family culture as the business grows.
Female Employees
in the team
Following Bregal Milestone’s investment, Greenstorm has strengthened its management team with two new C-level executives and put in place a new executive and non-executive structure as a framework for strategic decision-making and further growth.
